ALDO RISE is an initiative by ALDO to support daring designs within the world of fashion. Previous collaborations included Peen and this year they collaborated with London-based street style label OSTWALD HELGASON. Susanne Ostwald and Ingvar Helgason (German-Icelandic couple) are the brains behind their exciting designs.
Why am I talking about this ? Well the collection has finally made it to the ALDO store at The Point, Malta along with some bags too (photo below).
This is is pretty great as generally I’ve found that, ignoring the fact that Maltese people love and buy designer labels, with most high-street franchises, their more expensive/special lines rarely make it to our island. I know we can buy whatever we want online or when we travel …but it’s not really the point, it’s a step in the right direction that the brand has chosen to market their designer collection in Malta – so I’m smiling and giving a thumbs up to ALDO.
Of course, I had to own a pair of these babies myself and went to get a pair yesterday :D. I’m not telling which ones I chose (you know the drill…wait for the outfit post) but they are all pretty amazing and I did spend 15 minutes deliberating between two styles.
Some official photos from the campaign that include the design process.
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